
Setting the Tone from the Top
Sydney Finkelstein, Professor for Strategy and Leadership at the Tuck School of Business at Dartmouth College and author of the bestseller, Superbosses: How Exceptional Leaders Master the Flow of Talent, commented: “What we say and how we say it has never been more important in this era of ‘fake news’. Muth and Selden cut through the clutter to provide road-tested and sage advice for board members and senior executives alike on how to communicate more effectively when the chips are down.”
Setting the Tone from the Top
In writing a book on communication for Leaders and Senior Executives, authors Melinda Muth and Bob Selden commented, “We’re very pleased to be writing a book about language and words used by leaders that convey messages - whilst their intent may be genuine and the words used have a positive impact on culture - at other times, inappropriate words, languages and conversations have the opposite effect. So, appropriately our new book is titled, "Setting the Tone from the Top: How leaders' conversations shape a positive culture”.
In Setting the Tone from the Top, you’ll learn about the secrets to igniting engagement throughout the organisation on achieving the corporate vision through developing a positive culture.