Bob Selden
Negative advertising elicits an unintended emotional response.
My wife and I recently moved to Palmerston North on the North Island of New Zealand. It’s a beautiful place, but has one downside – an inferiority complex.
Palmerston North doesn’t seem to have a great reputation in the eyes of the rest of the country, and I couldn’t see why. “Being from Palmy” (as it’s colloquially known) was not something to be proud of apparently. Mostly when I heard the word “Palmy”, particularly from outsiders, it was either spoken in a negative tone or followed by a critical remark about the place.
Our local Council, in its wisdom, decided . . .
