If you’re looking to ensure that your name or the firm’s name does not appear unfavorably on someone’s Facebook wall, then perhaps it’s time to think more strategically about how to build a culture of recognition within your company.
Over the last few years, there’s been a spate of cases where employees have been fired over a Facebook comment. Most often such comments have been derogatory towards the employee’s boss, colleagues or the firm.
In ensuing legal and industrial disputes, there has been a mixture of results. Some decisions have favoured the employee (e.g. reinstatement or settlements), others have favoured the employer and the dismissal has been upheld.
One case involved Dawnmarie Soouza a paramedic from Connecticut, who likened her supervisor to a psychiatric patient on Facebook. As a result, she found herself terminated.
Soouza sued her employee. The case was settled. The key point according to a law professor interviewed on CBS News, is that this "really has expanded the free speech rights of American workers . . . If they are communicating about the workplace, and they're talking about their supervisors, then it's a protected activity."
Apparently, there’s even a term coined to describe such postings. It’s called “Facestabbing - the art of applying a slam, inflicting an insult or gossiping on Facebook. The comment is done in such a way that the reader may not even know they, or someone they know, is being Facestabbed” (The Urban Dictionary).
To counter such issues from arising, it’s been suggested that prudent employers will want to introduce workplace policies in relation to posting online, either at work or otherwise any: