Good email service becomes more important when the economy takes a dip. Many businesses lament the fact that people tighten their belts and buy less when the economy contracts. Yes, that’s true. But they still buy. The real difference is that they probably buy less and from a more select group of suppliers. In times like this, you need to set yourself apart from the pack – why not do it by way of more personal email service? Customers will appreciate your point of difference.
How do most of your customers enter your business? Through the front door? By phone? Via the web? By email? Chances are some of your business comes to you by email. Or If it doesn’t initially, it’s a fair bet that you’ll have email contact with many of your customers during their relationship with you.
Is your email service as good as your face-to-face or phone service? For example, do you have some standard policies and protocols that all employees must follow? And are you taking the marketing opportunities provided by email contact?
Here are six tips that are guaranteed to improve your email service.